To develop a standard for truly innovative and sustainable TV and qualitatively improve the video experience as perceived by the user, two main areas of research has been cleared : High Efficiency Video ( HEVC ) and UHD (Ultra High Definition).
Innovation , rigor and ambition are the watchwords of the consortium that carries out many recordings to better understand the equipment and generate TV work sequences. These sequences are then shared with the international standardization community.
Subjective tests are also carried out , to quantify the perception by independent evaluations and blameless . These tests are also shared.

– Better image definition
– Improved data dissemination techniques
– Better image through better movement , better colors and better contrast