The French consortium was present in Cannes on April 5 during MIPTV Sessions UHD.
The International Market of Television Programs, annually brings together audiovisual professionals as well as celebrities from the big and small screens. In recent years, Sony organizes sessions “Ultra High Definition” for producers, broadcasters and UHD-TV service providers.
At a conference entitled “Ultra HD HDR: Adding the ‘wow’ factor”, Maryline Clare-Charrier, 4EVER-2 project leader, presented the consortium partners’ recent work in producing live High Dynamic Range, as well as the realization of a fully-UHD TV Phase 2 clip (4K, High Dynamic Range, High Frame Rate, Wide Color Gamut) with its spatial audio NextGen. The public enjoyed 2 amazing screens Sony Bravia 75 “comparison of HDR and SDR versions of this clip.